It's real meat.
Just made differently.

Cultivated meat isn't plant-based or imitation and it's not something designed to taste like meat - it is real meat.

The difference isn't what it is, the difference is how it's made.

Instead of producing meat by raising animals, cultivated meat begins with a tiny sample of healthy animal cells. Those cells are given the nutrients they naturally need to grow.

Same destination, just a completely different journey.

Three Simple Steps

One remarkable outcome

Step 1

One tiny sample

A small number of cells are collected from a healthy animal which continues to live its life.

Those cells are the starting point for every batch of Bites that follows.

Step 2

The journey continues

The cells are placed into a carefully controlled environment where they're given nutrients and everything they need to grow.

It's the same biological process, just outside the animal instead of inside.

Step 3

Ready for your dog

Once the cultivated meat has grown, in this case pork, it's combined with carefully selected ingredients to create UNRULY Bites.

Every batch is monitored from beginning to end and every bite made to the same high standard.

Because we found a better way.

Dogs still get real meat and their owners get a product they can feel good about choosing.

Cultivated meat reduces the resources needed to produce real meat compared with conventional methods.

It's not about replacing what dogs love, it's about rethinking how it’s produced.

Consistent by design

Every batch of UNRULY Bites is made in a clean, controlled environment with comprehensive quality checks throughout the entire production process. That means fewer variables, greater consistency and complete traceability.

The technology behind UNRULY has been developed by the team at Magic Valley, one of the world’s leading cultivated meat companies.

Feed with integrity

Dogs haven't changed and their love of meat hasn't either. But for the first time, we have an opportunity to make real meat in a completely different way.

That's why UNRULY exists. Not because dogs needed something different, because the future of making meat did.
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