Our journey began with one question:
What if real meat could be made differently?
That question led to years of research into cultivated meat, and it took us somewhere unexpected.
A bag of dog bites unlike any other.
We knew the future of meat isn't just possible, it's already here.
Made for mischievous dogs everywhere
UNRULY is proudly Australian. Our cultivated meat is produced in Melbourne using technology developed by Magic Valley. Our ambition, though, stretches much further.
We believe UNRULY will become a brand people think of whenever they consider the future of pet food. Not because we shouted the loudest, because we made quality products dogs and owners genuinely couldn't get enough of.
Frequently asked questions
Is it real meat?
Yes. Cultivated meat is real meat. The difference isn't what it is, the difference is how it's made. More
What does cultivated mean?
It means the meat is grown directly from cells in a clean, controlled facility rather than through conventional farming. It's a new way to produce real meat.
Is cultivated meat safe
Yes. Every batch is made in a clean, controlled environment with comprehensive quality checks and full batch tracking.
When will Drop 2 be available?
Waitlist members will be the first to know, and will get first access when pre-order begins.
Where is UNRULY made
UNRULY is proudly developed and produced in Melbourne, Australia.
Why cultivated pork?
Because we believe dogs deserve real meat, and we believe there's a better way to make it.
Ready to get UNRULY?